My favourite jam is from Anathoth. Not only is their jam delicious, but when I bought my 3 Berry Jam the other day, I noticed a new label on the lid.
I love that it is reminding people to re-use their plastic pots. It highlights the fact that they are also microwavable, freezer safe and BPA free.
PLUS it list some ideas for using the pots for other things such as raising seedlings, children's crafts, a pen holder or even something to tidy screws and nails.
I have always reused my jam pots - the seal is fantastic and the plastic doesn't seem to wear out the way other food pots do. So cool to see companies thinking of stuff like this. I know people go on about greenwashing, but surely even just promoting green thinking is a good start for people who might not even consider it otherwise.
Fantastic!!! Such a great move forward. Well done Anathoth!
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